About Us

Pipeline believes that marketing and communications efforts should leave a measurable impact on your business. With the evolution of technologies, the Internet and social media, the days of leaning on soft marketing metrics such as "to create branding and awareness" are behind us.

Matt Batt, founder and principal of Pipeline has worked in both corporate and agency communications roles for more than 13 years. Frustrated with the lack of metrics and impact as a result of many "traditional" communications efforts (media relations, advertising), Batt developed the Communications Pipeline™ Process.

The Communications Pipeline™ Process focuses on five stages helping businesses integrate their marketing and communications efforts throughout the organization. Through strategy, policy and team development to designing and implementing a social engagement program that achieves business results, Pipeline is focused on helping your business grow.

Working with brand leaders such as Kohler and redbox have allowed Pipeline the opportunity to fine-tune this process across B2C and B2B industries.

"Social Media" is just the surface of this fundamental communications shift. We look forward to helping you turn your communications efforts into business results.