“Social media” is the new buzz phrase in the world of marketing, communications and perhaps even Corporate America with 43% of businesses actually increasing revenues as a result of their social engagement. Overall, approximately 80% of all businesses have now hung their social shutter jumping into platforms such as Facebook, Twitter, YouTube and others.
In this quick changing communications industry, there are very few individuals I would consider an “expert” given this Wild West environment we are currently a part of with new platforms and technologies enabling our PR and communications efforts every day. David Meerman Scott is one of few I would put into this category.
Check out this Q&A with David...
I'm a big believer in SMART (Specific, Measurable, Attainable, Realistic & Timely) Goals for any communications campaign. We'll discuss the premise from Gini Dietrich's popular PR blog, Spin Sucks, where she recently wrote about "Measuring PR To The Bottom Line"
A lot is being made of ChapStick's recent failures on Facebook - we take a deeper look at the case study as reported by AdWeek.
Nick Sarillo, founder of Nick's Pizza and Pub lays it on the line in an inspiring "call-to-action" email to customers - likely one of the most humbling and entrepreneurial moves I've ever seen...